A couple of new shirts available from Fitted Hawaii today. First up is the return of a fan favorite: ALOHA MEANS HELLO. Black shirt with the classic graphic, but this time with a camouflage fill on the letters. 

Also releasing is a new shirt called SAIL AWAY featuring a new Aloha Served Daily graphic in a sunset color gradient.

Both shirts release today at the Kona St. headquarters. For more, check out www.fittedhawaii.com

Today's culture is about being unique. From rocking limited edition Johnny Cupcakes shirts, to having the exclusive hot kicks, to having varients of popular vinyl toys, everyone wants something unique. Something that is made for them and them alone.

Another thing this generation is all about is customization. From burgers to shoes to cars, being custom made and unique is the name of the game right now.

Bringing in both of those concepts is IZRI Optics.

In the custom accessory market, the customer expects to pay a premium for custom goods. Not IZRI. Not only are the sunglasses customizable, but affordable as well. Available in eight different frame colors, three different lens finishes, and eight different arm colors, these glasses are actually FDA approved, and assembled in Hawaii.

Also releasing on the site in the near future are limited edition one-off colorways on top of the glasses already avaiable for purchase. Overall, the cost is $22 plus shipping. So, get in on this affordable, timeless classic.

For more info and to purchase, check out www.izrioptics.com

Simple release this week at Fitted Hawaii: ALOHA SERVED DAILY logo done up in black, yellow, and white on a white tee. Basic, yet effective. Drops this Saturday at the Kona St. headquarters. For more, check out www.fittedhawaii.com

www.in4mants.com

www.lightsleepers.net

www.streetgrindz.com

www.lightsleepers.net

Releasing tomorrow at the Kona St. headquarters is this new Yellow Pack. A yellow PRIDE H New Era is releasing with a black bill and button and white lettering. A clean look for the upcoming Spring season.

Also releasing is a new shirt featuring HONOLULU in a familiar magazine font on a bright yellow shirt. These pieces release tomorrow. Note: the PRIDE New Era is available in-store only.

For more info, check out www.fittedhawaii.com

This is Scribe week in Hawaii, with grafitti artist, illustrator, toy maker, and all around good guy SCRIBE doing a bunch of things around the island. Along with SCRIBE, Alisa Ross will be here displaying and selling her custom plush from 40Threads (www.40threads.com)

Scribe has an exclusive lightsleepers shirt that you can pick up from www.eleshawaii.com

Stay tuned for more info on other events that Scribe and Alisa will be doing in Hawaii this week.

 

In anticipation for the Aloha Got Soul x Fitted mixtape and limited edition t-shirt release, they've released this special 30-minute teaser mix, a pupu mix, if you will. Featuring rare Hawaiian grooves from locally made music, this one will definitely get you in the mood.

For those that don't know, Aloha Got Soul (www.alohagotsoul.com) is a music blog that focuses strictly on the rare grooves that Hawaii artists produced in the 70s and 80s. This mix, and the forthocoming longer mix, will prove that Hawaii really does have soul.

Stream the mix from SoundCloud here.

Download the mix from MixCrate here (MixCrate account required).

Releasing today at the Kona St. headquarters are two really simple, yet effective, pieces from the Fitted Ohana. First up is a black and white raglad with gold and burgundy lettering (GO NINERS?). Also releasing is a black tee with the Fitted logo done up in a brilliant copper color.

Get yours before they get got.

For more info, check out www.fittedhawaii.com